And according to Magna, an ad-buying agency owned by the Interpublic Group, the internet is wreaking havoc on the television industry. They assert that TV ratings have dropped a whopping 33% in the last four years, which is nuts. And, in the current TV season, our big networks have lost 8% of their audience. So, fewer viewers than ever are tuning into the idiot box, instead choosing to tune into the internet – whatever kind of idiot box that’’ll turn out to be.