A 33 percent increase in mobile sales over 2015
Online shoppers in the U.S. made $1.2 billion of purchases via their phones and tablets on Black Friday, marking the first billion-dollar mobile shopping day in U.S. history, according to estimates from Adobe. The estimate marks a 33 percent increase over last year’s mobile sales total for the day.
Overall, Adobe predicts that total online sales reached $3.34 billion on the huge discount shopping day, on which retailers are increasingly running the same discounts online as they do in their stores.
Large retailers who have invested heavily in their mobile websites and apps are seeing big gains this holiday season. At Fanatics, an online retailer of licensed team sports apparel, 56 percent of Thanksgiving day sales happened on mobile — 42 percent via phones and 14 percent via tablets. These numbers were likely helped by consumers making purchases while watching the day’s slate of football games.