College is not a commodity. Stop treating it like one.
Pick up any paper or magazine, and you’re likely to see a front-page article on college: It costs too much, spawns too much debt, is or isn’t worth it. I entered academia 52 years ago as a student of Latin and Greek expecting to enter a placid sector of American life, and now find my chosen profession at the center of a media maelstrom.
More:
First, most everyone now evaluates college in purely economic terms, thus reducing it to a commodity like a car or a house. How much does the average English major at college X earn 18 months after graduation? What is the average debt of college Y’s alumni? How much does it cost to attend college Z, and is it worth it? How much more does the “average” college grad earn over a lifetime than someone with only a high school degree? (The current number appears to be about $1 million.) There is now a cottage industry built around such data.
Even on purely economic grounds, such questions, while not useless, begin with a false assumption. If we are going to treat college as a commodity, and an expensive one at that, we should at least grasp the essence of its economic nature. Unlike a car, college requires the “buyer” to do most of the work to obtain its value. The value of a degree depends more on the student’s input than on the college’s curriculum. I know this because I have seen excellent students get great educations at average colleges, and unmotivated students get poor educations at excellent colleges. And I have taught classes which my students made great through their efforts, and classes which my students made average or worse through their lack of effort. Though I would like to think I made a real contribution to student learning, my role was not the sole or even determining factor in the value of those courses to my students.
A college education, then, if it is a commodity, is no car. The courses the student decides to take (and not take), the amount of work the student does, the intellectual curiosity the student exhibits, her participation in class, his focus and determination — all contribute far more to her educational “outcome” than the college’s overall curriculum, much less its amenities and social life. Yet most public discussion of higher ed today pretends that students simply receive their education from colleges the way a person walks out of Best Buy with a television.
The results of this kind of thinking are pernicious. Governors and legislators, as well as the media, treat colleges as purveyors of goods, students as consumers and degrees as products. Students get the message. If colleges are responsible for outcomes, then students can feel entitled to classes that do not push them too hard, to high grades and to material that does not challenge their assumptions or make them uncomfortable. Hence colleges too often cater to student demands for trigger warnings, “safe rooms,” and canceled commencement speakers. When rating colleges, as everyone from the president to weekly magazines insist on doing nowadays, people use performance measures such as graduation rates and time to degree as though those figures depended entirely upon the colleges and not at all upon the students.